2025-04-15

Job Description:

The Manager, Digital Analytics will play a crucial role in building the Digital Analytics function at Patagonia. You will inform Digital team strategy and decision-making through delivering high-quality analyses, collecting and validating relevant data, and building a team that can quickly inform business needs across Patagonia.com and digital marketing platforms..

[the_ad id=”29344″]

Job Responsibilities:

• Build and maintain event tracking process, including translating business requests into measurable goals, identifying technical requirements, writing event source code, and ensuring data is captured correctly via quality assurance
• Manage relationships with our Analytics vendors, including Adobe Analytics, Tealium, Google Optimize, and Hotjar; scope and negotiate contracts for existing or new tools
• Partner with Digital Studio stakeholders to drive business and brand goals forward via developing and maintaining dashboards, data visualizations, and/or ad-hoc reports
• Create processes and workflows for managing and prioritizing various requests from teams
• Collaborate with Technology partners to ensure digital analytics tools are abiding by best practices, protecting PII, and are CCPA and GDPR compliant
• Analyze and identify trends in digital and eCommerce KPIs, including conversion funnel health, digital marketing channel efficacy, site performance and traffic trends, and onsite user behavior
• As the Digital Analytics team grows, you will build and then manage a team who you will lead in executing the above responsibilities
• Partner with centralized data and engineering teams to manage necessary data pipelines, QA digital data sets to ensure accuracy, and build data models for other analysts to use or to feed data visualization tools

Job Requirements:

• Experience using SQL to analyze large datasets
• Strong working knowledge of web analytics software, data visualization tools, and debugging tools
• Demonstrable professional experience transforming and analyzing complex digital data sets to drive actionable recommendations
• Experience with agile teams
• 4+ years of related work experience, with increasing responsibility over time
• Experience using JavaScript for digital tracking technologies
• Proficient in data forecasting and modeling, AB and multivariant testing techniques and best practice
• 1+ years of coaching and managing analysts, whether in a direct reporting line or on a project basis
• Experience with Adobe Analytics
• 2+ years in a retail, Direct to Consumer, or consulting/agency environment

Job Details:

Company: Patagonia

Vacancy Type: Full Time

Job Location: Ventura, CA, US

Application Deadline: N/A

[the_ad id=’29345′]

Apply Here

Vacanciesspot.com