2025-04-15

Job Description:

The Senior Analyst will also work with the Personalization teams to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue’s owned channels (website, email, etc.).

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Job Responsibilities:

• Continuously evaluate the structure and offerings of JetBlue U.S. co-brand program, and suggest and implement any necessary changes based on quantitative and qualitative analysis.
• Other duties as assigned
• Serving as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs
• Representing JetBlue as the day-to-day point-of-contact with agencies and co-brand partners
• Works closely with Customer Data Insights & Personalization teams to identify different audience segments in order to drive existing card member spend and acquire new card members
• Leading acquisition and spend marketing efforts across all JetBlue-owned digital channels
• Overseeing the development of the U.S. Co-Brand and Loyalty marketing strategy, brand campaigns and promotions, creative evaluation and feedback, optimizing marketing plans and analyzing program results
• Partner with revenue accounting and marketing analytics team to ensure all financial reporting and forecasting is accurate and distributed appropriately

Job Requirements:

• Ability to manage advertising agency and other business partners
• Authorization to work in the US is required. This position is not eligible for visa sponsorship.
• Bachelor’s degree in Business, Marketing or a related field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience.
• Deep understanding and passion for the loyalty and co-brand space
• Ability to meet tight deadlines and handle multiple projects simultaneously
• Three (3) years of marketing, brand, or advertising experience
• Legally eligible to work in the country in which the position is located
• Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting
• Available for occasional overnight travel (10%)
• Able pass a ten (10) year background check and pre-employment drug test
• Creating and analyzing marketing metrics (tactics, budgets and ROI)

Job Details:

Company: JetBlue

Vacancy Type: Full Time

Job Location: Long Island City, New York, US

Application Deadline: N/A

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