2025-04-15

Website Humana

Job Description:

The Senior Digital Analytics Professional plans, develops, and implements internet-marketing strategies to promote products/brands and services online (e.g., email, search engine, social media, display and mobile advertising, etc.). Analyzes online traffic analytics and develops actions to improve digital marketing campaign performance.

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Job Responsibilities:

  • Identifies online marketing and buying trends and insights to optimize online marketing spend and campaign performance.
  • Develops e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.).
  • Begins to influence department’s strategy.
  • Makes decisions on moderately complex-to-complex issues regarding technical approach for project components, and work is performed without direction.
  • Exercises considerable latitude in determining objectives and approaches to assignments.

Job Requirements:

  • Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related degree program.
  • Health care background a plus.
  • Bilingual English/Spanish is a plus (basic/intermediate communication skills in Spanish)
  • Prior demonstrated experience in Corporate Communications, Digital, Public Relations, Media, or Health Care.
  • 5+ years of similar job experience
  • Experience in SEO is a plus
  • Some knowledge of coding or website maintenance is a plus

Job Details:

Company: Humana

Vacancy Type: Full Time

Job Location: Doral, FL, US

Application Deadline: N/A

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Apply Here

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