
Website Humana
Job Description:
The Senior Digital Analytics Professional plans, develops, and implements internet-marketing strategies to promote products/brands and services online (e.g., email, search engine, social media, display and mobile advertising, etc.). Analyzes online traffic analytics and develops actions to improve digital marketing campaign performance.
[the_ad id=”29344″]Job Responsibilities:
- Identifies online marketing and buying trends and insights to optimize online marketing spend and campaign performance.
- Develops e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.).
- Begins to influence department’s strategy.
- Makes decisions on moderately complex-to-complex issues regarding technical approach for project components, and work is performed without direction.
- Exercises considerable latitude in determining objectives and approaches to assignments.
Job Requirements:
- Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related degree program.
- Health care background a plus.
- Bilingual English/Spanish is a plus (basic/intermediate communication skills in Spanish)
- Prior demonstrated experience in Corporate Communications, Digital, Public Relations, Media, or Health Care.
- 5+ years of similar job experience
- Experience in SEO is a plus
- Some knowledge of coding or website maintenance is a plus
Job Details:
Company: Humana
Vacancy Type: Full Time
Job Location: Doral, FL, US
Application Deadline: N/A
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