2025-04-15

Job Description:

The Design Team look for inspiration all around the world, along with street style, social, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. It’s all about newness and finding and designing the most exciting product for our customer, whatever their style.

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Job Responsibilities:

• Working closely with the Design team to develop seasonal and short lead micro trends to ensure the brands are first to market and chasing customer demand.
• Anticipating the needs of the Gen Z customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges
• Contributing to business wide initiatives and projects, positively influencing and championing change
• Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks.
• Collaborating across departments and functions of the business including Marketing, to ensure the design vision is communicated clearly.
• Working closely with in-house Buying teams – collaborating to create fresh product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy
• Identifying and executing new product opportunities as they emerge in the market
• Using relevant sales data and insights to design commercially relevant, fashion forward ranges
• Sourcing new fabrications, techniques and trimmings
• Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback
• Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range
• Researching, developing, and creating a balanced range, including developing big deals, key seasonal shapes, selecting fabrics, trends and items for the ASOS customer
• Develop a cohesive range for the department, ensuring that product reflects the Brand DNA and strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through

Job Requirements:

• The ability to build great relationships with colleagues across the business and suppliers alike
• Strong organisation skills, initiative, and the ability to work in a fast-paced environment
• Experience of working cross-functionally to deliver initiatives that have a positive commercial impact
• Significant experience in multi-product Design within an aspirational brand or high street Retailer
• Proven ability to drive the success of a department or brand through strategic and commercial thinking
• Experience with Photoshop, Adobe, InDesign, CAD.
• Embraces and champions the benefits of change within the wider team
• Previous experience in designing multi-product for that girl that loves to dress up.
• A commercial handwriting and strong understanding of the AsYou brand DNA and customer
• Comfortable travelling in the UK and internationally for supplier/product development meetings and inspirational purposes
• Previous experience of direct sourcing from fabric mills, with knowledge of cut and construction
• Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development
• Plugged into Gen Z culture and fashion, passionate about the product
• Can gain buy in from the team and management to potentialize opportunities

Job Details:

Company: Asos

Vacancy Type: Full Time

Job Location: London, England, UK

Application Deadline: N/A

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