Job Description: The Senior Analyst will also work with the Personalization teams to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue’s owned channels (website, email, etc.). [the_ad id="29344"] Job Responsibilities: Continuously evaluate the structure and offerings of JetBlue U.S. co-brand program, and suggest and implement any necessary changes based on quantitative and qualitative analysis. Other duties as assigned Serving as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs Representing JetBlue as the day-to-day point-of-contact with agencies and co-brand partners Works closely with Customer Data Insights & Personalization teams to identify different audience segments in order to drive existing card member spend and acquire new card members Leading acquisition and spend marketing efforts across all JetBlue-owned digital channels Overseeing the development of the U.S. Co-Brand and Loyalty marketing strategy, brand campaigns and promotions, creative evaluation and feedback, optimizing marketing plans and analyzing program results Partner with revenue accounting and marketing analytics team to ensure all financial reporting and forecasting is accurate and distributed appropriately Job Requirements: Ability to manage advertising agency and other business partners Authorization to work in the US is required. This position is not eligible for visa sponsorship. Bachelor’s degree in Business, Marketing or a related field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience. Deep understanding and passion for the loyalty and co-brand space Ability to meet tight deadlines and handle multiple projects simultaneously Three (3) years of marketing, brand, or advertising experience Legally eligible to work in the country in which the position is located Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting Available for occasional overnight travel (10%) Able pass a ten (10) year background check and pre-employment drug test Creating and analyzing marketing metrics (tactics, budgets and ROI) Job Details: Company: JetBlue Vacancy Type: Full Time Job Location: Long Island City, New York, US Application Deadline: N/A [the_ad id='29345'] Apply Here Vacanciesspot.com
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